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Why Do Companies Run Sweepstakes/Giveaways? What Are Their Goals and Benefits?
That’s a good question! For what reason companies run sweepstakes or contests?
We know what we receive in return. Prizes! So what do the companies get for all of this? Numerous things, including:
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Increase sales;
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increase their customer and prospect databases;
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maintain or increase customer loyalty;
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attracting attention to the brand, product or service;
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and to begin permission marketing.
It is imperative to help the supporters in all manners. Purchase their items, visit their sites, sign-up for their newsletters, and tell your friends about them. When companies deem their promotions to be successful, they will run more.
It's a successful win-win situation for them & for us, and who doesn't want for that?!
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